A+ Rated – Better Business Bureau

BBB ratings represent the BBB’s opinion of how the business is likely to interact with its customers. The BBB rating is based on information BBB is able to obtain about the business, including complaints received from the public. BBB seeks and uses information directly from businesses and from public data sources.

BBB assigns ratings from A+ (highest) to F (lowest).

RATING ELEMENTS

BBB ratings are based on information in BBB files with respect to the following factors:

  1. Business’s complaint history with BBB.
  1. Type of business.
  1. Time in business.
  1. Transparent Business Practices
  1. Failure to honor commitments to BBB.
  1. Licensing and government actions known to BBB.
  1. Advertising issues known to BBB.

 

RATING POINTS

This chart shows the maximum number of points that can be earned or deducted in each element of the BBB rating system. A business’s total score is on a 100 point scale.  Please note there are some categories in which businesses can only lose points, and for those categories a “0” is indicated as the maximum number of points that can be awarded.

Element Range of points that can be earned or deducted (maximum to minimum)
1. Complaint Volume (Weighted by Complaint Age) 15 to 0
2. Unanswered Complaints 40 to 0
3. Unresolved Complaints 30 to 0
4. Complaint Resolution Delayed 5 or 0
5. Failure to Address Complaint Pattern 0 or -11
6. Type of Business 0 to -41
7. Time in Business 10 to 0
8. Transparent Business Practices 0 or -5
9.  Failure to Honor Mediation/Arbitration 0 to -41
10. Competency Licensing 0 or -41
11. Government Action (per action) 0 to -25
12. Advertising Review (per incident) 0 to -41
13. BBB Trademark Infringement 0 or -41

 

LETTER RATING SCALE

This is the 100 point scoring scale BBB uses to assign letter grade ratings:

From To Letter Rating
97 100 A+
94 96.99 A
90 93.99 A-
87 89.99 B+
84 86.99 B
80 83.99 B-
77 79.99 C+
74 76.99 C
70 73.99 C-
67 69.99 D+
64 66.99 D
60 63.99 D-
0 59.99 F